This fall marks the 20th anniversary of Nars Cosmetics, and to celebrate, the iconic brand has launched The Audacious Lipstick collection. This new collection contains 40 shades of richly pigmented, ultra smooth lipsticks in colors ranging from Pantone's radiant orchid to every hue of nude you could ever need.

But as excited as we are for the launch of new product from one of our favorite brands, we're equally excited to see the face of the fall collection -- Charlotte Rampling. The 68-year-old model has long since captured the attention of François Nars, who described Rampling to Women's Wear Daily saying, "Charlotte's ability to transform is unparalleled. Whether captured in pieces of artwork, through the lens of a magazine photographer or on the big screen, she has an amazing power to encompass a character." The brand's decision comes in the wake of several older models fronting fashion and beauty campaigns this year. Linda Rodin, 65, was the face of The Row's Pre-Fall 2014 campaign, 62-year-old Jacky O'Shaughnessy appeared in ads for American Apparel and 70-year-old Catherine Deneuve appeared in ads for Louis Vuitton's Spring/Summer 2014 collection.

The Audacious Lipstick Collection will be available September 1 at Nars boutiques and NarsCosmetics.com, with some shades exclusive to Barney's New York also available September 1.

Pink orchid
Nars Audacious Lipstick, $32

Red plum
Nars Audacious Lipstick, $32

*This shade is exclusive to Barney's New York

Coral hibiscus
Nars Audacious Lipstick, $32

*This shade is exclusive to Barney's New York

Wild azalea
Nars Audacious Lipstick, $32