Urban Outfitters finally came out with its own beauty line with the cutest name, Ohii (pronounced "Oh, hi!"). Everything in the entire collection is perfect for those of us who like simple, unfussy, clean beauty, from a travel-friendly translucent powder to a glitter-free highlighter that gives a natural glow.
Let's face it: The beauty industry produces tons and tons of waste every year and a lot of it is unnecessary. Such is the premise behind Aether Beauty, which was created by color cosmetics expert Tiila Abbitt, who wanted to fill the void of eco-friendly yet well-formulated and high-performing makeup in the beauty space. And true to its mission, the brand's first eyeshadow palette is completely recyclable since it's made without eyeshadow pans, elastic and a mirror. But it does boast 12 wearable, versatile shades laden with rosehip oil for a completely radiant eye look.
