Let's face it: The beauty industry produces tons and tons of waste every year and a lot of it is unnecessary. Such is the premise behind Aether Beauty, which was created by color cosmetics expert Tiila Abbitt, who wanted to fill the void of eco-friendly yet well-formulated and high-performing makeup in the beauty space. And true to its mission, the brand's first eyeshadow palette is completely recyclable since it's made without eyeshadow pans, elastic and a mirror. But it does boast 12 wearable, versatile shades laden with rosehip oil for a completely radiant eye look.
