People still can't get enough of K-beauty, so it was only a matter of time before a major company came out with its own line of products inspired by the innovative formulas from South Korea. Enter Kaja, an affordable K-beauty brand created by Sephora and Korean subscription service Memebox. As expected, the products come in adorable, bite-size packaging perfect to use on the go or chuck in your handbag for touch-ups. The colors of all of the products are also made to flatter a range of skin tones, from a blendable blush that comes in a compact you press on your cheeks like a stamp to buildable concealer.
As the saying goes, more is more and less is a bore. That couldn't ring more true for the newly relaunched prestige cosmetics line Il Makiage, which is encouraging consumers to embrace their wild and bold sides. The brand is the antithesis to the minimalism trend targeting more daring beauty lovers willing to take risks with their makeup looks. And the company is shade inclusive, too, carrying 50 shades in total for its first long-wearing matte foundation that evens out complexions for a flawless finish.
Petite 'n Pretty was conceived for the next generation of creatives who love to experiment with shine and color, whether it be for a special occasion like Halloween or for the makeup minimalist who just needs the basics covered. Founded by Samantha Cutler, former chief product development officer at Stila (and the brainchild behind the brand's popular glitter liquid eyeshadows), the line boasts a selection of playful and glittery makeup with age-appropriate colors and safe formulas that are suitable for those new to the makeup game, but look equally awesome on more seasoned makeup mavens.
This pediatrician-approved eye and cheek palette comes complete with nudes and sheer pinks, a pretty blush and glitter-specked highlighter as well as a petite brush that's easy to use on smaller features.
From the parent company that produces brands like ColourPop and Kylie Cosmetics comes Fourth Ray Beauty, a new natural and affordable (nothing costs more than $15) skin care line. All of the products are made from wholesome ingredients that treat common concerns like acne and dryness — and they're completely cruelty-free and vegan.
This gentle face wash dissolves dirt for clear, balanced and fresh-feeling skin.
After struggling with acne for years, Anfisa's founder set out on a journey to find the purest ingredients that could get to the root of her skin issues and not only treat them, but stop recurrent breakouts in their tracks. The result of her research and labor? Anfisa Skin, a skin care company that vows never to use harsh fillers and chemicals in formulations, but instead relies on high-quality oils and the power of botanical extracts to nurse your complexion back to health. Case in point: Its first and only product at the moment, a balm-to-liquid daily moisturizer infused with a powerful cocktail of organic, unrefined oils to hydrate and replenish skin with beneficial nutrients.
