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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.
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Fourth Ray Beauty
From the parent company that produces brands like ColourPop and Kylie Cosmetics comes Fourth Ray Beauty, a new natural and affordable (nothing costs more than $15) skin care line. All of the products are made from wholesome ingredients that treat common concerns like acne and dryness — and they're completely cruelty-free and vegan.

This gentle face wash dissolves dirt for clear, balanced and fresh-feeling skin.

Try: Fourth Ray Beauty AM to the PM Gel Cleanser, $12

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Anfisa Skin
After struggling with acne for years, Anfisa's founder set out on a journey to find the purest ingredients that could get to the root of her skin issues and not only treat them, but stop recurrent breakouts in their tracks. The result of her research and labor? Anfisa Skin, a skin care company that vows never to use harsh fillers and chemicals in formulations, but instead relies on high-quality oils and the power of botanical extracts to nurse your complexion back to health. Case in point: Its first and only product at the moment, a balm-to-liquid daily moisturizer infused with a powerful cocktail of organic, unrefined oils to hydrate and replenish skin with beneficial nutrients.

Try: Anfisa Skin Lilou Regenerating Balm, $130

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One Ocean Beauty
An ocean-inspired skin care line that harnesses blue biotechnology (the process of duplicating naturally-sourced ingredients in the lab) to create clean, highly effective products that work wonders to rejuvenate skin. Additionally, none of the formulations carry any fillers, parabens, synthetic fragrance or other common skin aggressors — and all of the packaging is completely recyclable and visually-appealing, making it a great addition to your vanity.

This featherweight night serum helps reduce the appearance of fine lines and infuses your skin with hydration while improving its overall elasticity.

Try: One Ocean Beauty Revitalizing Sea Serum, $98

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C'est Moi
While C'est Moi was developed specifically for young consumers, it can be used by virtually anyone with sensitive skin. Housed in sleek, eye-catching packaging, all of the formulas are hypoallergenic and free of fragrances, mineral oils and sulfates that deplete skin's moisture reservoir. The brand also carries a range of simple, easy-to-use makeup.

This gentle facial scrub enhanced by acne-fighting salicylic acid and lactic acid draws out impurities and dissolves dirt so you're left with a clean, blemish-free complexion.

Try: C'est Moi Clarify Cleansing Scrub, $12

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Ohii
Urban Outfitters finally came out with its own beauty line with the cutest name, Ohii (pronounced "Oh, hi!"). Everything in the entire collection is perfect for those of us who like simple, unfussy, clean beauty, from a travel-friendly translucent powder to a glitter-free highlighter that gives a natural glow.

Try: Ohii True Matte Lip, $11

BY SHAMMARA LAWRENCE | OCT 19, 2018 | SHARES
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