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10 Groundbreaking New Beauty Brands Worth Trying

Here are 10 new beauty brands that launched this year everyone should know about and support.
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One Ocean Beauty
An ocean-inspired skin care line that harnesses blue biotechnology (the process of duplicating naturally-sourced ingredients in the lab) to create clean, highly effective products that work wonders to rejuvenate skin. Additionally, none of the formulations carry any fillers, parabens, synthetic fragrance or other common skin aggressors — and all of the packaging is completely recyclable and visually-appealing, making it a great addition to your vanity.

This featherweight night serum helps reduce the appearance of fine lines and infuses your skin with hydration while improving its overall elasticity.

Try: One Ocean Beauty Revitalizing Sea Serum, $98

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C'est Moi
While C'est Moi was developed specifically for young consumers, it can be used by virtually anyone with sensitive skin. Housed in sleek, eye-catching packaging, all of the formulas are hypoallergenic and free of fragrances, mineral oils and sulfates that deplete skin's moisture reservoir. The brand also carries a range of simple, easy-to-use makeup.

This gentle facial scrub enhanced by acne-fighting salicylic acid and lactic acid draws out impurities and dissolves dirt so you're left with a clean, blemish-free complexion.

Try: C'est Moi Clarify Cleansing Scrub, $12

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Ohii
Urban Outfitters finally came out with its own beauty line with the cutest name, Ohii (pronounced "Oh, hi!"). Everything in the entire collection is perfect for those of us who like simple, unfussy, clean beauty, from a travel-friendly translucent powder to a glitter-free highlighter that gives a natural glow.

Try: Ohii True Matte Lip, $11

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Aether Beauty
Let's face it: The beauty industry produces tons and tons of waste every year and a lot of it is unnecessary. Such is the premise behind Aether Beauty, which was created by color cosmetics expert Tiila Abbitt, who wanted to fill the void of eco-friendly yet well-formulated and high-performing makeup in the beauty space. And true to its mission, the brand's first eyeshadow palette is completely recyclable since it's made without eyeshadow pans, elastic and a mirror. But it does boast 12 wearable, versatile shades laden with rosehip oil for a completely radiant eye look.

Try: Aether Beauty Rose Quartz Crystal Gemstone Palette, $58

BY SHAMMARA LAWRENCE | OCT 19, 2018 | SHARES
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