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9 Major Product Launches to Check Out This May

From revolutionary hair color technology (no mixing!) to the most intensely pigmented eye shadows you've ever seen, these are beauties you shouldn't miss
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Foundation Game-Changer
Bare Escentuals kills the competition with its mineral foundation formulas, but powder isn't for everyone. Finally, liquid-foundation lovers get to experience the brand, as well. Twenty shades of Bare Minerals Bareskin Pure Brightening Serum Foundation, $29, are here.

Unlike other foundations, the line doesn't contain oil, silicone or water -- and it's free of parabens and fragrance. It does contain vitamin C and plant stem cells to brighten the skin, and, of course, mineral pigments, which are suspended in a coconut extract. The texture is truly serum-like -- it blends easily and sinks into the skin quickly.

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Electric Eyes
If you like color, you'll love the Urban Decay Electric Pressed Pigment Palette, $49. It's 10 shades of pure awesomeness. When applied, the colors are just as saturated as they look in the palette -- a feat of true makeup magic. Blend multiple colors together for kaleidoscopic results or, for a subtler look, wet your brush and use one color as liner.

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Hair Color Revolution
If you color your hair at home, you're probably all too familiar with the mixing bowls, spatulas and brushes the process requires. It's time-consuming, messy and wasteful -- even if you're a DIY genius. Enter L'Oréal Superior Preference Mousse Absolue, $14.99 -- hair color even a baby could use. After years of testing, L'Oréal scientists and engineers figured out how to put hair color in a single bottle -- you shake and apply the mousse. That's it. You can even use it multiple times -- perfect for root touch-ups or covering grays. File this one under: "Why didn't someone come up with this sooner?"

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Serious OTC Retinol
If you want to get rid of wrinkles, use a retinoid -- it's as simple as that. Still, I have a hard time sticking with a prescription-strength vitamin A cream (and I know I'm not alone in this) because the peeling and dryness is just too annoying. Instead, I'm using Strivectin-AR Advanced Retinol Concentrated Serum, $119, which has a high percentage of active ingredients and a patented nicotinic acid complex that helps the retinol work even better. After just a few weeks, fine lines around my eyes seem less noticeable, and since I'm not dealing with frustrating dryness, I'll keep using it.

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Turning Green
I've always loved the color green, but I haven't been crazy about it as a nail polish color … until now. Suddenly, a green pedicure seems incredibly chic and unexpected. And, of course, it doesn't hurt that there are three fabulous greens launching this month. The brightest is Essie Nail Polish in Vices Versa, $8.50. For a washed-out neon, try Maybelline Color Show in Lime Accent, $3.99 -- it's limited-edition, so get it while you can. And then there's Deborah Lippmann Nail Lacquer in She Drives Me Crazy, $18, which has a hint of turquoise.

BY DAWN DAVIS | MAY 1, 2014 | SHARES
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