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Image via Wendy Rose Gould
Bawdy Beauty caused a bit of a stir in the skincare market when they launched butt sheet masks. (Yes, literal sheet masks for your bum.) The brand was backstage at Chromat giving booty facials to the diverse cast of models, and meanwhile we got a sneak peek at two new (technically prototype!) butt products that'll launch fall 2019: the CBD Butt Balm Butt Stick and Clay Butt Mask Butt Stick. One soothes your gluteus maximus muscles while the other helps clarify.
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould
Buy now
Image via Wendy Rose Gould
You'll have to wait a little bit longer to meet Maybelline's new Cheek Heat (January 2020), which was used by key makeup artist Erin Parsons at both Christian Siriano and Alice + Olivia. Cheek Heat is a completely new category for the famed makeup brand; it's a lightweight gel cream blush that comes in six different shades. The models were wearing Berry Flame at Christian Siriano and Fuschia Spark at Alice + Olivia, and the color was applied with a fluffy brush across the cheeks.
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould
Another newbie from Maybelline that's worth getting amped up about is its soon-to-launch Brow Fast Sculpt. Consider it the mass market, budget-friendlier Glossier Brow Boy, which subtly fills in brows while simultaneously combing and keeping them in place. It comes in eight different colors, including clear gel, which was also used backstage by Parsons at Christian Siriano.
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould