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9 New Products We Spotted Backstage at NYFW That Are Coming Your Way, Stat

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Elie Camoro, the lead hair stylist for Frederic Fekkai backstage at Pamella Roland, created sleek, near-wet hairstyles on all the models. To get the look, he utilized one of the brand's newest products (which launched just days after the show): The Pure Mist. It's an ultra-fine hair mist that works double time to hydrate parched hair, nix frizz, protect against heat styling, UV rays, and the environment, all while ensuring hair stays super soft.

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Image via Wendy Rose Gould

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Maybelline New York Cheek Heat Blush, $10
You'll have to wait a little bit longer to meet Maybelline's new Cheek Heat (January 2020), which was used by key makeup artist Erin Parsons at both Christian Siriano and Alice + Olivia. Cheek Heat is a completely new category for the famed makeup brand; it's a lightweight gel cream blush that comes in six different shades. The models were wearing Berry Flame at Christian Siriano and Fuschia Spark at Alice + Olivia, and the color was applied with a fluffy brush across the cheeks.

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Image via Wendy Rose Gould

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Maybelline New York Brow Fast Sculpt, $8
Another newbie from Maybelline that's worth getting amped up about is its soon-to-launch Brow Fast Sculpt. Consider it the mass market, budget-friendlier Glossier Brow Boy, which subtly fills in brows while simultaneously combing and keeping them in place. It comes in eight different colors, including clear gel, which was also used backstage by Parsons at Christian Siriano.

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Image via Wendy Rose Gould

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Deborah Lippmann + Jason Wu Collab
This fun collaboration between designer Jason Wu and nail polish queen Deborah Lippmann has us excited for a few reasons: First, the color is stunning and super wearable any time of the year, and second, it has a twist. "Jason texted me one night and said, 'Hey, I'm going out with a new fragrance, can we make another color together and can you put the fragrance in the color?'" recalled Lippmann backstage at the designer's show. "We went to the lab and we worked with the perfumer, and we came up with this combination. The color is called Jasmine Kiss, but it is also based off of some of the notes in the fragrance. One the nail polish is dry, it doesn't overwhelm you, but you can get a waft of the perfume." The duo will be available exclusively at Macy's in late fall 2019.

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Image via Wendy Rose Gould

MoroccanOil was backstage at The Blonds this season, and though they didn't use the new products we're dishing on right now we did get a sneak peek of them amid the beauty chaos. Anyone who loves the idea of temporarily switching up their hair color while nourishing locks instead of causing damage will love the brand's just-launched Color Depositing Hair Masks. You use them like you would a regular conditioning mask, only it deposits rich color in your choice of seven hues.

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Image via Wendy Rose Gould

BY WENDY ROSE GOULD | SEP 18, 2019 | SHARES
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