You'll have to wait a little bit longer to meet Maybelline's new Cheek Heat (January 2020), which was used by key makeup artist Erin Parsons at both Christian Siriano and Alice + Olivia. Cheek Heat is a completely new category for the famed makeup brand; it's a lightweight gel cream blush that comes in six different shades. The models were wearing Berry Flame at Christian Siriano and Fuschia Spark at Alice + Olivia, and the color was applied with a fluffy brush across the cheeks.
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould
Another newbie from Maybelline that's worth getting amped up about is its soon-to-launch Brow Fast Sculpt. Consider it the mass market, budget-friendlier Glossier Brow Boy, which subtly fills in brows while simultaneously combing and keeping them in place. It comes in eight different colors, including clear gel, which was also used backstage by Parsons at Christian Siriano.
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould
This fun collaboration between designer Jason Wu and nail polish queen Deborah Lippmann has us excited for a few reasons: First, the color is stunning and super wearable any time of the year, and second, it has a twist. "Jason texted me one night and said, 'Hey, I'm going out with a new fragrance, can we make another color together and can you put the fragrance in the color?'" recalled Lippmann backstage at the designer's show. "We went to the lab and we worked with the perfumer, and we came up with this combination. The color is called Jasmine Kiss, but it is also based off of some of the notes in the fragrance. One the nail polish is dry, it doesn't overwhelm you, but you can get a waft of the perfume." The duo will be available exclusively at Macy's in late fall 2019.
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Image via Wendy Rose Gould
Buy now
Image via Wendy Rose Gould
Buy now
Image via Wendy Rose Gould
K-Beauty brand Huxley (named after the author) was giving models glowy skin at Proenza Schouler. Two of the products being used are about to hit the skin care game. "We are launching two kinds of mists: One is an oil, and one is an essence. They are already launched in Korea, but they're preparing to launch in the U.S. in the next several months," says Minnie Lee, who does marketing for the brand. "All Huxley products are formulated from cactus extracts from the Sahara Desert."
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Image via Wendy Rose Gould
Buy soon
Image via Wendy Rose Gould