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12 Exciting New Beauty Products We Met at Sephoria

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Dyson Airwrap, $549

We'd first gotten wind of the Dyson Airwrap a couple of weeks ago, but we got to see it in action at Sephoria in the hands of Ouai founder/celebrity hairstylist Jen Atkin herself. She wielded the many attachments on two different models and transformed wet hair into a) a voluminous 90s-esque blowout and b) glamorously undone beach waves. It was so impressive that it was almost (almost!) enough to convince this particular beauty editor who only blows her hair dry about once every two years to shell out the requisite $549.

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The great Chrissy Teigen was also on site to intro her latest collaboration with Becca — and it definitely lives up to the hype. This nifty gift set includes a two-in-one eyeshadow/highlighter (each glowier than the last), a loose powder highlighter and a lightweight mousse liquid lipstick. Each product is flavored for the holidays, so expect lots of mouth-watering cinnamon and vanilla.

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Been dying to give Drunk Elephant a try? You might find the brand's holiday offerings quite enticing. This gift set comes with all the brand's most iconic offerings, conveniently shrunk down into adorable travel-sized versions.

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With Natasha's famous Midas touch when it comes to eyeshadow palettes, this newest gold-themed edition seems like a no-brainer. Packed to the gills with different shades of gold (all distinct and unique, of course) as well as complementary mustards, champagnes and warm neutrals (as well as a couple teals), this stunner of a palette is about as luxurious as they come for holiday season. Plus, Natasha led a masterclass to demonstrate how to use the palette to best effect, creating some truly gorgeous holiday smoky eyes in the process.

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One of the highlights of the weekend was a booth where you could purchase a #Lipstories and get it printed with any picture on your phone. Unfortunately, this service was exclusively available at the Sephoria event — but fingers crossed it'll become available in-store in the future. Even without the custom lids, you can't really go wrong with the $8 #Lipstories Lipstick with its 40 unique shades.

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BY ROSIE NARASAKI | OCT 30, 2018 | SHARES
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