Designed specifically for textured hair by actress Tracee Ellis Ross, the new Pattern Beauty line of cleansers, conditioners, and treatments is all about celebrating (not "controlling") your curls and keeping them happy and healthy. The Jojoba Oil Hair Serum, $25, is loaded with a cocktail of nourishing oils, including safflower, olive, lavender, rosehip and, of course, jojoba. It hydrates, reduces breakage, and can be used on your hair or scalp.
Toners are one of those things that often seem superfluous. But First Aid Beauty Ultra Repair Wild Oat Hydrating Toner, $22, is making a strong case for the extra step. The milky, alcohol-free formula is jam-packed with soothing colloidal oatmeal, hydrating honey and nourishing propolis extract, and leaves skin soft, not stripped.