Whether you're a no-makeup makeup kind of gal, a truly no-makeup gal, or someone who likes to go all-out, brows matter. While they may seem negligible — they're just hair, right? — brows anchor your face, impact the way your facial structure looks, and can even impact the way others perceive your mood and emotion. Trends have changed over the decades, but today we've settled into a healthy, natural-looking, not-too-groomed but still maintained look that flatters any face. These fresh brow launches can help you achieve precisely that.
Urban Decay has always excelled in creating reliable makeup that won't melt or budge as the day goes on; its famous Eyeshadow Primer Potion and All Nighter Setting Spray are perfect examples of that. The brand recently launched a series of new brow products, and we're highlighting this brow gel specifically. This high-tech formula creates natural looking brows that are smudge- and sweat-resistant, so you don't have to worry about smearing, flaking, fading, or transferring.
The drugstore market has your wallet's back when it comes to the brow game, and this high-performing brow pencil is proof of that. It's the budget-friendly alternative to high-end options and makes groomed, fluffy brows a one-minute cinch via a spoolie on one end and a waxy pencil on the other.
Iconic London collaborated with Patrick Ta and recently launched Brow Silk — a luxurious way to create the perfect feathery brow. Patrick Ta says he starts by pre-filling sparse areas with a brow pencil, then spritzes the golden brow groomer with a setting mist before picking up the balm to create a thin paste. Using short and upward strokes, you can push hairs up and out for that volumized, feathery effect and then use the flat backside of the brush to set into place.
If you've got brows that keep growing and growing and growing, a little trim in-between salon visits can help maintain your shape. This brow shaping scissors and brush set from Tweezerman (aka the king of all things facial hair) allows you to trim with precision. The scissors have ultra-thin blades made specifically for brow hairs, and the contoured shape makes for easier handling. Brush your hairs upward and then trim as needed.
