Some celebrities make crossing into new creative zones seem so effortless. Victoria Beckham's fashion collection, Cindy Crawford's "Meaningful Beauty," and Mary-Kate and Ashley Olsen's "The Row" designer label. These star efforts are classy, stylish, and still holding strong.

Then there are the Hollywood hopefuls who miss mark, like JLo's "Sweetface" fashion line, Heidi Montag's "Heidiwood" fashion label and The Kardashian's "Khroma" beauty collection. As much as we love them, being famous doesn't always equate to being a successful entrepreneur.

But after seeing the winners at this week's Fragrance Foundation Awards, we're feeling pretty optimistic about these celebrity fragrances and collaborations. Click to see our three new favorites coming to a store near you.