Superstar hairstylist Oribe is the king of big hair, so you can image he took the creation of Oribe Grandiose Hair Plumping Mousse, $37, very seriously. And this formula does everything: It holds a style, builds tons of volume, controls frizz, moisturizes with vitamin E and smells like heaven.
Another problem with the crunchy old mousse formulas: If you brushed your hair, the product would get white and flaky -- and nobody wants mousse dandruff. Orlando Pita Play the Great Inflate Air Whipped Styling Foam, $28, is the opposite in every way. It's designed to have memory to hold a style for days yet it's soft and light enough you can brush out said style. It creates volume and shine while managing frizz and feeling like nothing -- it's the mousse of a new generation.
Designed specifically for aging, thinning hair, Living Proof Timeless Plumping Mousse, $28, can triple the overall volume of your ponytail. The results are soft and touchable yet really last, and it provides enough hold to control wiry grays.