This multi-tasking product serves as a serum, moisturizer and sleeping mask — which means Yoon's description of it as "cosmetic wizardry" couldn't be more apt. She says that the "thin transparent veil" is more than capable of "locking all the moisture and ingredients into skin overnight."
Usually, when you think of Korean beauty, you're thinking skin care and makeup, but it can also mean body care. "I've always had these cooling leg patches from A'Pieu on my radar to curate to Soko Glam, as they've been a staple in Korean households to soothe tense and sore muscles," explains Cho. The thin, gel-like patches feel so nice, thanks to ingredients like peppermint and rosemary extracts. "They're great for after a strenuous workout or after a long day on your feet," she adds.
Yoon is also forecasting a rise in popularity in "dry" sheet masks like this one, which is made with hydrogel. "It's dry on one side and semi-sticky on the other side and that's actually the essence that was baked four times over into the mask material melting straight into the skin," Yoon says. Oh, and you know what else makes them cool? "You can actually wear this mask overnight and it won't dry out."
"Another product category that is really exciting is the variety of pad formats we are seeing," Chang says. This of course includes cleansing pads, like the one listed here. "The great thing about it is that it's very different from your normal cleansing wipe," explains Chang. "The pad is really loaded with amazing treatment benefits on top of cleansing ingredients, so that you leave skin very soft and supple even after cleansing."
Lee and Chang are also partial to their team's own take on the skin care pad trend. As part of their Target-based collaboration with Whamisa, they recently came out with some charcoal-infused exfoliating pads. "It's not just your typical exfoliating pad, but it also helps to refine pores, hydrate the skin and keep it very gentle all at the same time," Lee says.
