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8 New Products You'll Totally Want to Buy This Month

The prettiest fall lip color, a superhydrating eye mask, smooth hair made easy (and less-damaging!) and more
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Suit of Armor
It's not only UV rays we have to worry about when we go outside; pollution can lead to premature aging, too. And because wearing actual armor isn't exactly in the cards, you can now consider coating yourself with Aveeno Absolutely Ageless Leave-On Day Mask Lotion Broad Spectrum SPF 30, $18.93. Chock-full of powerful antioxidants like blackberry leaf extract, dill extract and green tea, it helps to shield skin from all that yucky, skin-harming stuff floating around out there. (Your lungs are on their own, though!)

Buy now

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Gold Standard
The adorable original gold eye masks from Wander Beauty have done wonders for our under eyes — and our Instagram feeds. Now, the brand is coming out with a new, limited-edition version — Wander Beauty Baggage Claim Rose Gold Eye Masks, $25 for 6 — and you're definitely going to want to get your hands, and eyes, on these. They're the same beloved formula (hyaluronic acid to hydrate, aloe leaf extract and lavender oil to cool and soothe) all dressed up in a gorgeous, brilliant and definitely Insta-worthy rose gold.

Buy now

BY ALYSSA HERTZIG | OCT 2, 2018 | SHARES
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