Tower 28
Tower 28 is designed for sensitive skin, but made for all. What really makes the female-founded beauty brand special is that the range includes makeup. Products get the Clean at Sephora check, as well as the National Eczema Association's Seal of Acceptance.
Wondering about the name? The LA-based brand gets its name from the lifeguard tower in Santa Monica. Tower 28 is currently only available online, but shoppers can try the SuperDew Shimmer-Free Highlight Balm, $18, soothing SOS Save.Our.Skin Daily Rescue Facial Spray, $28, and the nonsticky superglossy ShineOn Jelly Lip Gloss, $14.
Image via @tower28beauty
Skylar
Anyone trying to do the whole clean beauty routine will be happy to hear about Skylar. The brand was founded by Cat Chen when she realized her 4 month-old was allergic to the fragrances she was wearing at the time. Cat made it her goal to create hypoallergenic, clean, cruelty-free and unique fragrances. Enter the Mother Earth-inspired Willow Eau de Toilette, $78, and fruity-floral Coral Eau de Toilette, $78. Indecisive shoppers will like the Perfume Palette, $20, which features all six of the brand's signature scents. Try them individually and layered.
Image via @skylar
Kitsch x Justine Marjan
Any magpie that cannot get enough of glittery hair accessories should start shopping the Kitsch x Justine Marjan range online at Sephora ASAP. The collaboration brings together celebrity hairstylist Justine Marjan and the self-financed, female-owned company. The Rhinestone BO$$ Bobby Pin, $29, Rhinestone Vibes Bobby Pin, $29, and Medium Rhinestone Snap Hair Clips 2 Pack, $29, would instantly upgrade any hairstyle individually, but we suggest taking a cue from the brand and combining them for an extra blingy finish.
Image via @mykitsch
Roen Beauty
Roen Beauty is another new online Sephora brand that bares the Clean at Sephora seal. It's the brainchild of a fashion photographer and celebrity makeup artist and it shatters any ideas that clean beauty brands can't be glam and luxurious.
The vegan and gluten-free 75° Warm Eye Shadow Palette, $42, is made to flatter all skin tones and has easy-to-wear shades. The Vow Brow Eyebrow Pencil, $26, is an ultra-slim brow pencil with buildable coverage for a natural, customizable finish. Love shimmer? Check out the Disco Eye Universal, $29. It's formulated with unique shapes and sizes of silver, gold and pearl reflex (not glitter) for eyes that shine like, well, a disco ball.
Image via @roenbeauty
Innisfree
K-beauty fans are likely familiar with Innisfree — and now the Korean cult favorite is available at Sephora. (Woot!) Innisfree utilizes potent and natural ingredients from Korea's famous Jeju Island. (It also promotes eco-friendly practices and responsible sourcing.) The Green Tea Seed Intensive Hydrating Toner, $19, uses Jeju green tea and green tea seed oil for hydration. The Tangerine Brightening & Pore-Refining Sleeping Mask, $26, brightens skin using the island's tangerines and the Super Volcanic Clusters Pore Clearing Clay Mask, $15, deep cleanses pores using — yes — Jeju Super Volcanic Clusters. The finely ground hardened volcanic lava aids in the absorption of excess sebum.
Image via @innisfreeusa
