Roen Beauty
Roen Beauty is another new online Sephora brand that bares the Clean at Sephora seal. It's the brainchild of a fashion photographer and celebrity makeup artist and it shatters any ideas that clean beauty brands can't be glam and luxurious.
The vegan and gluten-free 75° Warm Eye Shadow Palette, $42, is made to flatter all skin tones and has easy-to-wear shades. The Vow Brow Eyebrow Pencil, $26, is an ultra-slim brow pencil with buildable coverage for a natural, customizable finish. Love shimmer? Check out the Disco Eye Universal, $29. It's formulated with unique shapes and sizes of silver, gold and pearl reflex (not glitter) for eyes that shine like, well, a disco ball.
Image via @roenbeauty
Innisfree
K-beauty fans are likely familiar with Innisfree — and now the Korean cult favorite is available at Sephora. (Woot!) Innisfree utilizes potent and natural ingredients from Korea's famous Jeju Island. (It also promotes eco-friendly practices and responsible sourcing.) The Green Tea Seed Intensive Hydrating Toner, $19, uses Jeju green tea and green tea seed oil for hydration. The Tangerine Brightening & Pore-Refining Sleeping Mask, $26, brightens skin using the island's tangerines and the Super Volcanic Clusters Pore Clearing Clay Mask, $15, deep cleanses pores using — yes — Jeju Super Volcanic Clusters. The finely ground hardened volcanic lava aids in the absorption of excess sebum.
Image via @innisfreeusa
The Inkey List
Are you sometimes thrown by beauty jargon, even as a skintellectual? Do you want efficacious ingredients at affordable prices? Then you will like The Inkey List. The brand's mission is to make our lives (and routines) easier by acting as a "beauty translator." That means prices mostly under $20 and clear product names. See: The Bakuchiol Retinol Alternative Moisturizer, $9.99, the Hyaluronic Acid Hydrating Serum, $7.99, and the Tranexamic Acid Hyperpigmentation Treatment, $14.99. Bonus: Sephora has exclusive products and the brand also gets the Clean at Sephora check.
Image via @theinkeylist
Better Not Younger
Some might assume Better Not Younger is a skin care brand — but it is actually for aging hair. And that's precisely what makes it interesting: The hair and scalp products are specifically developed to target aging hair's needs and bring back resilience. The Scalp Detox & Hair Volumizing Kit, $44, focuses on the full head for optimal healthy hair growth. Keep hair lifted with the lightweight, nondrying Wake Up Call Volumizing Shampoo, $27. Want to do a from-the-inside-out treatment too? Try the vegan Significant Other Hair Fortifying Vitamin Gummies, $25. The daily supplement contains good-hair-promoting ingredients like zinc, B vitamins and biotin.
FYI: Better Not Younger is another brand with exclusive products at Sephora.
Image via @betternotyounger
Primera
Sephora has skin care, makeup and body products from Primera. Part of the K-beauty AmorePacific Group (which is also home to brands like Laneige, Sulwhasoo and, of course, AmorePacific), Primera delivers clean products using germination technology to unlock the skin-perfecting benefits of seeds.
Hero picks include the 7-Seed Nourishing Cleansing Oil, $30, which melts dirt, sunscreen and even waterproof makeup. The Alpine Berry Water Cream, $40, is another cult favorite thanks to its long-lasting hydration. For the body, try the Mango Body Butter Lotion, $40. It smells amazing and keeps limbs hydrated without stickiness.
Image via @primera.us
