The Inkey List
Are you sometimes thrown by beauty jargon, even as a skintellectual? Do you want efficacious ingredients at affordable prices? Then you will like The Inkey List. The brand's mission is to make our lives (and routines) easier by acting as a "beauty translator." That means prices mostly under $20 and clear product names. See: The Bakuchiol Retinol Alternative Moisturizer, $9.99, the Hyaluronic Acid Hydrating Serum, $7.99, and the Tranexamic Acid Hyperpigmentation Treatment, $14.99. Bonus: Sephora has exclusive products and the brand also gets the Clean at Sephora check.
Image via @theinkeylist
Better Not Younger
Some might assume Better Not Younger is a skin care brand — but it is actually for aging hair. And that's precisely what makes it interesting: The hair and scalp products are specifically developed to target aging hair's needs and bring back resilience. The Scalp Detox & Hair Volumizing Kit, $44, focuses on the full head for optimal healthy hair growth. Keep hair lifted with the lightweight, nondrying Wake Up Call Volumizing Shampoo, $27. Want to do a from-the-inside-out treatment too? Try the vegan Significant Other Hair Fortifying Vitamin Gummies, $25. The daily supplement contains good-hair-promoting ingredients like zinc, B vitamins and biotin.
FYI: Better Not Younger is another brand with exclusive products at Sephora.
Image via @betternotyounger
Primera
Sephora has skin care, makeup and body products from Primera. Part of the K-beauty AmorePacific Group (which is also home to brands like Laneige, Sulwhasoo and, of course, AmorePacific), Primera delivers clean products using germination technology to unlock the skin-perfecting benefits of seeds.
Hero picks include the 7-Seed Nourishing Cleansing Oil, $30, which melts dirt, sunscreen and even waterproof makeup. The Alpine Berry Water Cream, $40, is another cult favorite thanks to its long-lasting hydration. For the body, try the Mango Body Butter Lotion, $40. It smells amazing and keeps limbs hydrated without stickiness.
Image via @primera.us
