In previous economic downturns, we've seen "the lipstick effect" play out. If you're unfamiliar, it's the idea — accompanied by concrete numbers — that women still want to get dolled up and treat themselves with this small, luxury item — despite the fact that other product categories experience a sales slump.
Interestingly, in the corona virus-triggered economic slowdown of 2020, color cosmetics haven't been high. Rather, it's skin care that's experiencing a surge! "Skincare Gets a Pandemic Boost," writes Adweek, and the NY Times penned a similar think piece titled, "Why Get All Made Up With Nowhere to Go?" Fat Mascara podcast host and former beauty director for Marie Claire, Jennifer Goldstein has dubbed it "the serum effect."
In that vein, we're throwing you 15 new skin care products that won't break the bank... and will help make you feel like a million bucks.
You might know Freck as the brand that delivers realistic freckles via a pen, but it also recently launched a skin care line inspired by cacti (that also happens to be photogenic AF). This mask is formulated with purifying kaolin clay, soothing prickly pear seed extract, and antioxidant-rich kelp extract.
Meet your new multitasking hero! Launched in early 2020, this epic skin care product works as a gentle cleansing milk, makeup remover, and hydrating toner all in one. Just sweep over your skin with a cotton round.
Those with oily or acne-prone skin will appreciate this refreshing cleanser from Dewyer, a brand that launched in early 2020. Spirulina is rich in vitamins, minerals, and amino acids to improve your skin's health, and chlorophyll helps battle redness and zits.
Hot temps call for lightweight gel moisturizers, and if it smells like watermelon then even better. Yes To's newest moisturizer is infused with watermelon extract for a burst of vitamin C and lycopene. Meanwhile, hyaluronic acid and apricot kernel oil moisturize, and a host of herbal extracts — including tomato, eggplant, aloe, and turmeric root — further nourish.
