This strong, graphic look has a cool, futuristic feel. While the color is the most important part, the shape is also key -- it's an exaggerated, upward-angled almond. Makeup artist Pat McGrath suggests using an eyeliner pencil all over the lid to draw the shape -- it's easier to control than shadow. Try Yves Saint Laurent Waterproof Eye Pencil in Simmering Burgundy, $30. Then, top it with a shimmery burgundy shadow like Kevyn Aucoin Loose Shimmer Eyeshadow in Amethyst, $29, and dust the shadow along your bottom lashes, as well. Finally, finish off the look with a quick coat of mascara on the top and bottom lashes. We like L'Oréal Paris Voluminous Butterfly Mascara, $8.99 (available October), because it's inky without being clumpy.

Even though this matte gray smoky eye is extremely subtle, it's one of our favorite new looks. Instead of starting with dark shadow and blending upwards, makeup artist Diane Kendal suggests choosing two shades of gray and using the lighter color on the lid. We like the pale gray in the Giorgio Armani Eyes to Kill Quad in Mystery, $59. Then, add a medium gray like Nars Eye Paint in Transvaal, $25, from above the crease up to the brows. "It should look like a shadow over the eyes," Kendal says. With this look, you can skip mascara entirely. Finish it off with a thin line of eyeliner like CoverGirl Ink It Eyeliner, $5.99, only along the top lash line.