"As a beauty editor/writer, people always expect to see me in "Real Housewives"-style drag makeup. But really, the only time I indulge in a smoky eye or a crazy bright lip is if I have a shoot or an event. I usually just wear concealer, blush and lipgloss. But actually going makeup-free? Not so much. It's not that I think I look bad, I just look tired. I'm of the school of thought that very few women can carry off a totally makeup-free look. What girl doesn't benefit from a complexion-brightening pop of blush or a sexy slick of gloss?"

Credit: Tia Williams, Shake Your Beauty

"What I love about vlogging vs. blogging: there isn't much you can hide. In videos, especially when doing a makeup tutorial, you can see how the person looks before and after. I start my videos with no makeup on and at times I have acne or spots that I need to conceal.

"Of course I receive some negative comments, but I don't even keep them in my memory. And I receive great comments. I'll never forget the follower who sent me a gift -- she belonged to a group that educates about domestic violence. She wrote a beautiful letter saying how my videos have helped the women cover bruises and imperfections to feel empowered and beautiful again. No human looks like a porcelain doll, so we need to remember that when looking at photos and magazines."

Credit: Sona Gasparian, Makeup By Sona

"I've actually never gone makeup-free for my readers without wearing sunglasses, because I often use makeup to cover up my dark circles or I use mascara to make my eyes pop. But I'm all about showing your natural beauty, so it does feel great to go makeup-free for my readers."

Credit: Natalie Zimmerman, Natalie Notions

"I feel very comfortable looking natural on my blog as it's an accurate reflection of what I look like in everyday life. My blog is about my life, so I want my readers to see me, get to know me and feel connected to me. I actually feel more nervous when I wear a lot of makeup on the blog, because I feel like it takes away from the fashion and the personal story that I try to tell through every blog post."

Credit: Jenny Wu, Good, Bad and Fab

"As a teenager I battled with acne and always felt like heavy foundations, concealers and makeup only worsened the situation. At the end of the day I'm always more comfortable without makeup. I've yet to receive a negative comment [on my blog], but I'm sure higher readership will bring diverse opinions and I always welcome them."

Credit: Felicia Zanguiabadi, Sweet Material