The Birchbox store is always one of the most magical beauty destinations for me in New York City. I love walking into the aesthetically pleasing Soho location and being able to play around with products that are usually only available online. The store is packed with fun as you can BYOB (you know, build your own Birchbox), try on what may become your new favorite product at the Try Bar, and shop by category instead of brand (something that us Type A people seriously appreciate). The fun doesn't stop there. Head downstairs and book your next hair, makeup or nail service with one of their experienced professionals.
It's easy to pass by this hidden gem on Bleecker — and trust us, you don't want to do that. Mask enthusiasts will love the abundance of products. From inexpensive options to luxurious sheet masks, there's a mask to solve any issue in this little Soho store.
