The 2020 Spring and Summer NYFW catwalk really brought it in the beauty department: We're talking fun and wearable makeup that's more than the typical "no makeup makeup" or "never could I ever" looks we so often see from spring collections. For your own upcoming eye makeup inspiration, we rounded up seven brilliant options for you that we got to watch come to life in real-time backstage.
Image courtesy of Maybelline New York
Dreamy Pastel Smoky Eye at Alice + Olivia
Erin Parsons, key makeup artist for Maybelline at Alice + Olivia, played with soft pastels for this season's look. "Basically, we laid the color on as a wash over the eyelid with lots of Colossal Mascara on top, groomed brows, and gorgeous skin," she tells us. To get the pastel hues, she mixed the Eye Studio Color Tattoo Cream Eyeshadow in Chill Girl with shades from the Soda Pop Eyeshadow Palette, including Grape Pop, and then painted them on the lids. "If you take a product that's white and you mix any shadow in it, you can get the pastel colors," she adds.
Image courtesy of Maybelline New York
Painted Green Lids at Ulla Johnson
There was a lot of green beauty on the runway this season — and the world is all the better for it, if you ask us. Backstage at Ulla Johnson, key makeup artist for Bobbi Brown Cosmetics, Romy Soleimani, was using a carefree hand to apply a minty lime green color atop models' lids. The color was focused next to the lash line, with a broad, painterly motion that swept color upward to create a quasi-cat eye.
Image via Imaxtree
Purple Modern Cut Crease at Naeem Khan
The NYFW SS2020 runway also often nodded toward the 70s, and we saw the decade shine through in a subtle way at Naeem Khan. "The idea [with this look] is to show a contemporary glamour. We wanted to mix '70s glamour with what is happening now, which is more graphic," says Gato, key makeup artist for Maybelline. "We first used black liner to tight line the waterline and top lashes, and then we applied the purple eyeliner starting at the center of the lid crease and following the crease down."
He also used the purple along the bottom of eyes and softened the effect with a brush, and then pressed a combination of pink and champagne onto the center of the lids. Products used include the TattooStudio Sharpenable Gel Pencil Longwear Eyeliners in Deep Onyx and Rich Amethyst, and The City Mini Eyeshadow Palette in Downtown Sunrise.
Image courtesy of Maybelline New York
White Eyeliner on Shimmering Lids at Pamella Roland
If a painterly mint green or a cut crease isn't your thing, perhaps this chic white-on-shimmer will speak your beauty language. The look was created for Pamella Roland by makeup artist Rick DiCecca, the creative director of makeup design at Artistry.
"This look is bright, it's pretty, and it has just enough gold and sparkle," says DiCecca. "To create the eye, we used the new Shimmering Cream Eyeshadow in Gold Rush and pressed it onto the lid with our fingertips so it gives you that sort of foil effect, and then to create the liner, we mixed a little bit of water with the Parisian Eye Shadow Compact in the white shade called City of Lights." The liner was applied to both the lower and upper lid to create a cat eye. Artistry really amped up the mascara, too, with what DiCecca calls "five steps to red carpet lashes." It's a layer of the new Mascara Base Primer, followed by mascara, primer, mascara, mascara.
Image courtesy of Artistry Studio
