There was a lot of green beauty on the runway this season — and the world is all the better for it, if you ask us. Backstage at Ulla Johnson, key makeup artist for Bobbi Brown Cosmetics, Romy Soleimani, was using a carefree hand to apply a minty lime green color atop models' lids. The color was focused next to the lash line, with a broad, painterly motion that swept color upward to create a quasi-cat eye.
Image via Imaxtree
The NYFW SS2020 runway also often nodded toward the 70s, and we saw the decade shine through in a subtle way at Naeem Khan. "The idea [with this look] is to show a contemporary glamour. We wanted to mix '70s glamour with what is happening now, which is more graphic," says Gato, key makeup artist for Maybelline. "We first used black liner to tight line the waterline and top lashes, and then we applied the purple eyeliner starting at the center of the lid crease and following the crease down."
He also used the purple along the bottom of eyes and softened the effect with a brush, and then pressed a combination of pink and champagne onto the center of the lids. Products used include the TattooStudio Sharpenable Gel Pencil Longwear Eyeliners in Deep Onyx and Rich Amethyst, and The City Mini Eyeshadow Palette in Downtown Sunrise.
Image courtesy of Maybelline New York
If a painterly mint green or a cut crease isn't your thing, perhaps this chic white-on-shimmer will speak your beauty language. The look was created for Pamella Roland by makeup artist Rick DiCecca, the creative director of makeup design at Artistry.
"This look is bright, it's pretty, and it has just enough gold and sparkle," says DiCecca. "To create the eye, we used the new Shimmering Cream Eyeshadow in Gold Rush and pressed it onto the lid with our fingertips so it gives you that sort of foil effect, and then to create the liner, we mixed a little bit of water with the Parisian Eye Shadow Compact in the white shade called City of Lights." The liner was applied to both the lower and upper lid to create a cat eye. Artistry really amped up the mascara, too, with what DiCecca calls "five steps to red carpet lashes." It's a layer of the new Mascara Base Primer, followed by mascara, primer, mascara, mascara.
Image courtesy of Artistry Studio
"This season, Jason was inspired by still life paintings of fruit, so it's all about juicy color. On five girls we did this more dramatic, colorful look," says Diane Kendal, key makeup artist for Maybelline. To create the look, she swept Ice Pop from the Lemonade Craze Eyeshadow Palette across the eye lids "blending it up into the temple and down onto the cheek with the same color. And then with the yellow (Main Squeeze), we're just diffusing it and mixing it into the other color so it makes it a little bit more orange."
Image courtesy of Maybelline New York
Does the idea of blending that much wears you out? Perhaps this streamlined yellow liner look worn by the models at Jonathan Simkhai will feel more approachable. Gato for Maybelline added a wash of Color Tattoo Longwear Cream Eyeshadow in V.I.P. across the lids and lower lashes, then lined the top lashes with the Tattoo Studio Sharpenable Gel Pencil Longwear Eyeliner in Polished White over it. To create that flash of yellow-green, he went back over the white with the chartreuse shade from The City Mini Eyeshadow Palette in Urban Jungle.
Image courtesy of Maybelline New York