Purple Modern Cut Crease at Naeem Khan
The NYFW SS2020 runway also often nodded toward the 70s, and we saw the decade shine through in a subtle way at Naeem Khan. "The idea [with this look] is to show a contemporary glamour. We wanted to mix '70s glamour with what is happening now, which is more graphic," says Gato, key makeup artist for Maybelline. "We first used black liner to tight line the waterline and top lashes, and then we applied the purple eyeliner starting at the center of the lid crease and following the crease down."
He also used the purple along the bottom of eyes and softened the effect with a brush, and then pressed a combination of pink and champagne onto the center of the lids. Products used include the TattooStudio Sharpenable Gel Pencil Longwear Eyeliners in Deep Onyx and Rich Amethyst, and The City Mini Eyeshadow Palette in Downtown Sunrise.
Image courtesy of Maybelline New York
White Eyeliner on Shimmering Lids at Pamella Roland
If a painterly mint green or a cut crease isn't your thing, perhaps this chic white-on-shimmer will speak your beauty language. The look was created for Pamella Roland by makeup artist Rick DiCecca, the creative director of makeup design at Artistry.
"This look is bright, it's pretty, and it has just enough gold and sparkle," says DiCecca. "To create the eye, we used the new Shimmering Cream Eyeshadow in Gold Rush and pressed it onto the lid with our fingertips so it gives you that sort of foil effect, and then to create the liner, we mixed a little bit of water with the Parisian Eye Shadow Compact in the white shade called City of Lights." The liner was applied to both the lower and upper lid to create a cat eye. Artistry really amped up the mascara, too, with what DiCecca calls "five steps to red carpet lashes." It's a layer of the new Mascara Base Primer, followed by mascara, primer, mascara, mascara.
Image courtesy of Artistry Studio
Sunset Eyes at Jason Wu
"This season, Jason was inspired by still life paintings of fruit, so it's all about juicy color. On five girls we did this more dramatic, colorful look," says Diane Kendal, key makeup artist for Maybelline. To create the look, she swept Ice Pop from the Lemonade Craze Eyeshadow Palette across the eye lids "blending it up into the temple and down onto the cheek with the same color. And then with the yellow (Main Squeeze), we're just diffusing it and mixing it into the other color so it makes it a little bit more orange."
Image courtesy of Maybelline New York
Chartreuse Liner at Jonathan Simkhai
Does the idea of blending that much wears you out? Perhaps this streamlined yellow liner look worn by the models at Jonathan Simkhai will feel more approachable. Gato for Maybelline added a wash of Color Tattoo Longwear Cream Eyeshadow in V.I.P. across the lids and lower lashes, then lined the top lashes with the Tattoo Studio Sharpenable Gel Pencil Longwear Eyeliner in Polished White over it. To create that flash of yellow-green, he went back over the white with the chartreuse shade from The City Mini Eyeshadow Palette in Urban Jungle.
Image courtesy of Maybelline New York
Cobalt Blue Graphic Lids at LaQuan Smith
Sir John was the lead backstage at LaQuan Smith for UOMA Beauty, and you can tell the celebrity artist had a good time creating the varied looks worn by each model. One of our favorites, perhaps because it stuck out so well in a sea of pastels, was the graphic, shimmery deep blue. He says, "It's not just about a smoky eye or a feline flick, but there's a fiery lift and an artisanal whimsical effect to the ends of the line that gives the eyes flight."
To create the look, Sir John used the Yemoja shade from the UOMA Beauty Black Magic Palette in Poise over an eye kohl to create that rich color. The color was placed just above the crease with a triple wing on either side, and he added the Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner along the upper and lower lid to create more definition.
Image courtesy of UOMA Beauty
