Say Hi to Ohii, Urban Outfitters' New Affordable, Cruelty-Free Beauty Brand
Urban Outfitters now has its own in-house beauty brand, Ohii, and it's vegan, cruelty-free and affordable. In other words, you're going to want it all.
This mascara may be pink and mini, but it's pretty heavy duty as it can also act as a primer, making it perfect for natural makeup days and for days you want to layer on the lashes.
Cracked skin is never cute. This vegan hand cream is formulated with ultra-hydrating ingredients to make sure that's never the case. It comes in an adorable 2-ounce tube, great for on the go. Plus, it won't leave any gross residue, so no sticky hands with this one!
This multifunctional pen comes in two shades: Peach for warmth and Pearl for luminosity. It doubles as a highlighter, making it great for perking up your entire look — yes, that means your eyes, cheekbones and nose.
Embrace the ever-trendy matte lip with these liquid lipsticks that promise long-wearing, bold, rich, non-feathering and nondrying hues. The finish is velvety and the shades flatter any skin tone.
This palette features 10 shades of luscious matte, frost and duochrome shadows and can easily become your go-to for that soft and playful day-to-night look.
