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Say Hi to Ohii, Urban Outfitters' New Affordable, Cruelty-Free Beauty Brand

Urban Outfitters now has its own in-house beauty brand, Ohii, and it's vegan, cruelty-free and affordable. In other words, you're going to want it all.
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Ohii Wake Up Pen, $18
This multifunctional pen comes in two shades: Peach for warmth and Pearl for luminosity. It doubles as a highlighter, making it great for perking up your entire look — yes, that means your eyes, cheekbones and nose.

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Ohii True Matte Lip, $16
Embrace the ever-trendy matte lip with these liquid lipsticks that promise long-wearing, bold, rich, non-feathering and nondrying hues. The finish is velvety and the shades flatter any skin tone.

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This palette features 10 shades of luscious matte, frost and duochrome shadows and can easily become your go-to for that soft and playful day-to-night look.

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Ohii Magic Hair Wand, $12
Get enchanting brows with this transparent vegan brow gel that's designed to style unruly hairs and keep them in place in a snap.

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Ohii Soft Glow Highlighter, $24
This three-pan palette has all of your highlighting needs in one place. Get that timeless dewy look with its creamy formula that melts right into your skin ensuring a glow from within.

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BY BLUESKY QUIANZON | SEP 21, 2018 | SHARES
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