Subtle gold shimmer shadow -- like Kristen Bell's at the LA premiere of "Veronica Mars" -- is cropping up all over the red carpet. Wear it with a flick of black eyeliner to make the pastel shade stand out.
Neutrogena Crease Proof Eye Shadow in Stay Golden lets you recreate the look with the swipe of a stick, while Shiseido Shimmering Cream Eye Color in BE 217 Yuba comes in a tiny pot that's creamy enough to blend with fingers. Or you can create your own perfect shade of gold with Lorac Starry-Eyed Baked Eyeshadow Trio in Superstar.
White shadow like Dianna Agron's makes even the most sleep-deprived eyes appear well rested. And it looks especially pretty with bronzed skin.
Single shades like Essence Eyeshadow in Vanilla Milkshake and Rimmel London Scandal Eyes Shadow Paint in Toasted Marshmallow are a quick way to add glamour. Or choose from a variety of frosty whites and metallic greys with Dior 5 Couleurs Eyeshadow Palette in Gris-Gris.