This drugstore buy provides color payoff, without making you look like you're trying too hard. Plus, the slick gel formula keeps it from being goopy or sticky. Choose from three colors: perfect pink, perfect peach and perfect berry (pictured here).
The results: Despite its intimidating black hue in the tube, this product gave one of our testers a cool, deep pink pout, while it turned the other's a true berry.
Chances you won't care what color your lips are if they're riddled with wrinkles and fine lines. That's one reason to reach for this luxe lip balm, which is formulated to fight signs of aging and plump lips as it gives lips an understated glow.
The results: On one tester (top), this buildable formula appeared pinker and more pigmented than on the other (bottom), whose lips turned a more nude hue.
Level of magic: 6.5 out of 10 reclusive sorceresses