With the launch of the "Rethinking Beauty" campaign, the fashion powerhouse Prada makes its makeup and skincare comeback, just in time for the Autumn/Winter 2023 season. The collection is unmistakably Prada, embodying the brand's signature intentionality and precision, while offering a beauty experience that is universal, yet deeply personal.
Prada skincare revolutionizes care through adaptive skin technology, tapping into the skin's natural resilience to rejuvenate and fortify itself. On the makeup front, Prada Beauty reimagines self-expression as the ultimate form of reinvention. The collection boasts a curated array of colors and textures, drawing inspiration from Prada's rich heritage, artistic vision, and style direction.
By marrying minimalism with maximalism, sophistication with playfulness, and simplicity with versatility, these collections mark an extension of Prada's commitment to both luxury and responsibility. Additionally, the majority of Prada beauty products available at this time are refillable.
Masterfully blending heritage and innovation, the textures, the packaging, and the performance of both skincare and makeup, Prada Beauty does what Prada has done and keeps doing through fashion — pushing the boundaries and inviting us all to partake in a journey of unconventional, ever-evolving beauty. The formal US launch is set for January 2024, but select products are available for purchase right now. We have the whole collection here, ready for you to discover not only the products themselves but also yourself — through the Prada lens.
The hyper matte lipstick is available in 13 colors. A single swipe delivers intense pigment that feels weightless, lasting up to 12 hours. Bifidus extract and jojoba oil will work to enhance the feel, look, and state of lips.
This gel-to-balm cream, enriched with proxylane, vitamins, and ceramides, transforms skin on three fronts: plumping structure, smoothing texture, and unveiling a radiant complexion. It is both a day and night cream and suitable for all skin types, including sensitive.
With 33 flexible-coverage shades designed using an AI algorithm that scanned 3,000 skin tones, this foundation caters to various skin tones and types. Refining tone, luminosity, and texture, the breathable, soft matte finish ensures up to 24-hour, transfer-resistant wear. Infused with vitamin E, niacinamide, and lactobacillus, it provides skincare benefits with every wear.
Prada's makeup brush collection showcases futuristic gold and silver-tone handles adorned with the iconic logo. The collection features eye, face, and lip brushes, and this triangular foundation optimizer brush grabbed our feels. It builds and blends liquid foundation effortlessly, ensuring a seamless, all-day lasting, and even base.
