Orange may be the new black, but when it comes to lipstick, we can make a pretty good argument that purple is the new red. This cool hue has already become the reigning "it" hair color, and as celebs like Aishwarya Rai, Lupita Nyong'o and Solange have shown us, a purple pout looks pretty damn good too. To prove it, we swatched (and photographed) all of the hottest purple lipsticks -- from ladylike lavenders to vampy violets, and all the grapes, eggplants and plums in between -- so you can pin down your signature purple shade. (Besides, don't you think your go-to pinks and reds deserve a break?)

Tom Ford Lip Color in Bruised Plum, $52

For us, a dramatic plum lip color, like this Tom Ford stunner, is a style staple akin to the perfect pair of black pumps or a chic leather carry-all.

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Charlotte Tilbury Hot Lips Lipstick in Hel's Bels, $32

As you'd expect from a lipstick named for the eccentric Helena Bonham Carter, this rich berry shade packs a punch. Yet, leaning more magenta than deep plum, the hue is still totally wearable. Think of it as goth-lite.

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Bite Beauty Amuse Bouche Lipstick in Spritzer, $26

Not ready to rock grape lips, but itching to graduate from cool-toned light pink lip colors? Try this dusty, muted hue from Bite Beauty.

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CoverGirl Katy Kat Matte Lipstick in Cosmo Kitty, $7.99

This flattering cool-toned lilac from Katy Perry's CoverGirl collection is like a "Firework" wrapped in a "Teenage Dream." Translation: Though it's bold enough for a pop princess, it won't look out of place on date night.

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