Why it's great: DryBar's new Blonde Ale purple shampoo has become a TotalBeauty favorite. Not only is the packaging adorable, the formula itself works to tone brassy blonde hair in just one use.
For extreme yellow tones, apply the product to wet hair, leave it on for 30-45 minutes, rinse, and you'll find an impressively brighter, toned-down color. Better yet, the product doesn't have the strong smell of other purple shampoos. For those with blonde highlights, it's an essential.
Agree? Disagree? Write your review for Drybar Blonde Ale Brightening Shampoo here.
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Why it's great: Blondes agree that this "fabulous" purple shampoo is a "must-have," as it works wonders to "tone all of those orangey colors right out of your hair."
One reviewer writes, "Recently I bleached my hair (never again!), and it looked highlighter yellow! Horrible. After using this for just three days, my hair turned a beautiful, shiny white-blonde."
In fact, not a single TotalBeauty.com reviewer is dissatisfied with this shampoo. "Any blonde needs this to get their hair looking fresh," says another Joico convert.
Agree? Disagree? Write your review for Joico Color Endure Sulfate-Free Violet Shampoo here.
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Why it's great: This sulfate-free purple shampoo uses UVA and UVB to protect hair color, while noticeably toning down brassiness. Formulated with hair goodies like vitamin C and cytokines, it even works to nourish and strengthen color-damaged strands.
Despite the hefty price tag, reviewers are impressed with the shampoo's ability to "make hair shiny and bring out the blonde," while keeping "color fresh" and "hair [texture] soft."
"It is fantastic for my highlighted blonde hair," says a reviewer. "Doesn't dry it out like most other shampoos, yet it doesn't leave it flat.... Nice smell, too."
Write your review for Alterna Caviar Anti-Aging Brightening Blonde Shampoo here.
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Why it's great: Out of all the purple shampoos on the market, this one make it to the top of the list for one simple reason: Everyone who uses it notices real results. Reviewers say the product "does exactly what it says it's going to do" -- it allows their blonde color to "stay bright, with no brassiness and no fading."
Even reviewers with superlight-colored hair find that the product both brightens their color and improves their hair texture. "After one single use ... it makes [hair] look blonder, brighter and more natural, almost like I've been out in the sun on vacation," one reviewer writes. "It adds tons of moisture ... [and] also makes my hair thick and voluminous, yet soft and tangle-free."
Agree? Disagree? Write your review for KMS California Color Vitality Blonde Shampoo here.
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