Skin needs hydration, especially in winter. Gohara recommends using products that help skin maintain its moisture levels, like the Fresh Chemistry Glow Getter Brightening Serum Set, $75. It's rich in hyaluronic acid and features stabilized vitamin C that's activated on use.
As much as you might love a long, hot, steamy shower in the cold, Linkner says that it's best to shorten showering times to less than five minutes(!) to not be as drying and stripping on skin.
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Polla encourages switching from a foam cleanser to a cream cleanser because the latter is less stripping on skin. Similarly, try incorporating nourishing creams into other skin care steps. Those who are very dry can add face oils. Wesley suggests trying an oil cleanser or micellar water, too.
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To combat against the drying combination of freezing weather and indoor heating, Van Dykes suggests using emollient and humectants products, i.e. hydrating and smoothing moisturizers. Look for a rich night cream like the Crepe Erase Overnight Facial Plumping Treatment, $54, to repair the fragile skin barrier and allow skin to tolerate more active ingredients, retinol included.