Founded in 1931 by Alfred Woititz and Dr. Marion Sulzberger, this brand prides itself on producing cruelty-free, mineral-based products. Interestingly, Almay was actually the first hypoallergenic cosmetics brand, as well the first brand to make 100-percent fragrance-free products. Today, the brand is still going strong with tons of exciting makeup products, like the Almay Palette Pops Eyeshadow, $14.99
Though it first started out as a candle-making company, Burt's Bees is now best known as a lip balm juggernaut (with a growing beauty empire). Described as an "earth-friendly, natural personal care company," its products are typically made from natural ingredients, which are manufactured with minimal processing to maintain their purity. Of course, you're going to want to try the iconic Burt's Bees Beeswax Lip Balm, $3.29, and the brand's (relatively) new makeup line has a lot of great finds as well.
Founded by former biochemist Virginia Easterling, Real Purity is committed to replacing toxic chemicals in makeup products by making all-natural and cruelty-free makeup and skin care products. Its products are made up of quality botanicals and other plant-based ingredients, and are free of parabens, sulfates and other toxic chemicals. The company is particularly well-known for their foundation products, like the Real Purity Health Glow Cream Foundation, $30.99.
Makeup artist Rose Marie Swift was inspired to start her namesake brand after a series of health problems she attributed to her extensive work with various cosmetics (in all their chemical glory). After recovering, she decided to use her makeup expertise and newfound devotion to chemical-free beauty to create a natural, non-toxic color cosmetics line. As a result, all of RMS' products are made using raw, food-grade organic ingredients and are designed to promote and nourish healthy skin. We're particular fans of the iconic RMS Beauty Living Luminizer, $38, (and you can't go wrong with its lip/cheek hybrids, either).
