Why We Love It We're huge fans of Shiseido's Lacquer Rouge liquid lipstick, and their latest edition, Lacquer Gloss, gives buildable color in shades from sheer lilacs to poppy reds.

Why We Love It: There are two new shades -- Chamade, a bright pink, and Intonation, a warm rose -- in the same satin smooth finish.

Why We Love It: This is the first lipstick designed to shape to every curve of your lips, and it promises to hydrate and bathe your lips in color for six hours.

Why We Love It: Dolce & Gabbana used the yellow and rose gold hues in their Spring 2014 show to give models a Sophia Loren vibe, which is all the reason we need to add this to our makeup bag.

Why We Love It: The cases are as colorful as the lipsticks themselves -- it's hard to choose between the lipstick shades and the patterns.