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Think "Store Brand" Means "Generic Garbage"? Think Again.

Prepare to second-guess your entire makeup bag. These underdogs put pricey prestige brands to shame
"I can't imagine why anyone would pay three or four times the price for a makeup wipe that performs like Target's less-expensive house brand. These wipes have the same look, smell, and feel as Pond's Clean Sweep Towelettes, $4.69. Diehard fans of Pond's might notice a slight difference in the quality of the towelette (Up & Up's is not as plush), but for something that literally gets wiped across your face and tossed in the garbage in about 13 seconds flat, I'm willing to make that barely-noticeable sacrifice. But I will say this: Up & Up's packaging needs help -- as soon as the "re-sealable" adhesive flap over the opening gets rubbed with enough makeup remover, it never re-seals again. (A problem I cured by storing the package in a zip-top bag, so the towelettes don't dry out.)" -- Colleen Rush, Executive Editor



"If I'd applied this in a dark room, I would've sworn it was the old standby I always use -- Coppertone Sport Continuous Spray. Same beachy smell, same quick-absorbing formula that dries to a clean finish. But instead of a 6 oz. Coppertone can, with Up & Up I get 10 oz.-worth of product for the same price. After a long day at the Santa Monica beach last weekend, I reapplied every 90 minutes and didn't get a lick of burn. I'll be buying this for sure." -- Beth Mayall, Editor in Chief

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Ulta Lipstick, $8
"The Ulta lipstick in Red Carpet Red is vibrant and richly pigmented -- a perfect fire-engine red hue. The lipstick comes in dozens more shades, from delicate blush tones to deep raspberries, all of which I'm eager to try. The product has a nice, creamy application, and doesn't flake or dry out lips. At just $8 a pop, they're a steal. I also love how tiny and compact the lipstick tube is -- fits nicely inside a small clutch or the front pocket of your jeans." -- Amanda Montell, Editorial Intern

"This hand cream is fantastic! I actually get excited to use this in public (except when everyone gets a whiff of the invigorating scent and asks to snag a few squirts of it). It has shea and macadamia nut butter so it really moisturizes my hands and keeps them soft for hours at a time. I'll be carrying this in my purse at all times." -- Tiffanie Petett, Assistant Editor

"When it comes to volumizing and defining mascaras, I find most really only do one or the other well. This mascara actually does both. The wand is packed with bristles, but they never get clumpy and really work to coat each individual lash while separating them. I love that you can get very pretty volume with just a few swipes, or you can continue to build to get a more dramatic look that doesn't end up spidery. I have plenty of prestige brand mascaras in my makeup bag, but this one has moved up to the top." -- Erica Smith, Assistant Editor

BY ERICA SMITH | SEP 19, 2013 | SHARES
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