Founded by Loraine R. Dowdy, this makeup line focuses on encouraging diversity and self-expression for women of color. It's a beauty blogger favorite known for highly pigmented color cosmetics and decadent textures. One of its most popular products is Focal Point Glowlighter, $19.99, a buttery pressed powder that glides easily over skin, leaving it absolutely radiant. Thanks to the major color payoff, a little goes a long way with this one.