Haleys Beauty is still fairly new to the scene, having been founded by Ashley Ocampo back in 2016. You'll be happy to hear that its products are vegan and made without common irritants such as sulfates, parabens and fragrance, making them ideal for sensitive skin types. The Haley's Re:Set Liquid Matte Foundation, $19.99, strikes that perfect balance between high-coverage and lightweight and is currently available in an impressive 33 shades.
Known for using science and technology to develop its products (thanks to founder Paula Hayes' background as a product chemist), Hue Noir has made it their mission to put multicultural women first. The full line includes a range of color cosmetics, though for now, Target will only be featuring the popular Hue Noir True Hues Flawless Matte Foundation, $19.99.
The Lip Bar's got it all — The Lip Bar Lipstick, $12, is vegan, cruelty-free and designed to flatter a wide range of skin tones. Oh, and did we mention that the packaging is bonkers and that it's wallet-friendly too? Win-win-win-win.
With its color payoff and smooth formulas, it's tough to believe what a steal Makeup Geek's products are. The Makeup Geek Eyeshadow Palette, $21.99, is an especially great bargain with its velvety texture and arresting shades.
Reina Rebelde is inspired by founder Regina Merson's pride and experience in being a Mexican-born woman in America. You see this expressed in the rad packaging art, which mixes traditional American tattoo styles with some Latinx flair — for instance check out the design on the Reina Rebelde Cosmetic Set, $18.
