Known for using science and technology to develop its products (thanks to founder Paula Hayes' background as a product chemist), Hue Noir has made it their mission to put multicultural women first. The full line includes a range of color cosmetics, though for now, Target will only be featuring the popular Hue Noir True Hues Flawless Matte Foundation, $19.99.
The Lip Bar's got it all — The Lip Bar Lipstick, $12, is vegan, cruelty-free and designed to flatter a wide range of skin tones. Oh, and did we mention that the packaging is bonkers and that it's wallet-friendly too? Win-win-win-win.
With its color payoff and smooth formulas, it's tough to believe what a steal Makeup Geek's products are. The Makeup Geek Eyeshadow Palette, $21.99, is an especially great bargain with its velvety texture and arresting shades.
Reina Rebelde is inspired by founder Regina Merson's pride and experience in being a Mexican-born woman in America. You see this expressed in the rad packaging art, which mixes traditional American tattoo styles with some Latinx flair — for instance check out the design on the Reina Rebelde Cosmetic Set, $18.
Last but not least, Target will now be featuring the cult-favorite Violet Voss on its shelves. There's a lot to play with, but you can't go wrong with the cruelty-free Violet Voss Sexy and Eye Know It Lashes, $9.99.
