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TotalBeauty Awards 2020: Best Makeup Products

After testing countless makeup products to see how they work IRL situations, we've narrowed it down to these holy grail items. Check out the best makeup of 2020!
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Best Highlighter/Contour

Editors' Pick Winner: Physicians Formula Rosé All Day Set & Glow

Why: This versatile powder can be used as a glowy face powder or a subtle highlight — plus, it comes with a dewy balm. It's perfect for creating a natural, lit-from-within glow.

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Readers' Choice Winner: Tower 28 SuperDew Highlighter Balm

Why: Formulated with ingredients such as aloe vera and green tea extract, you can trust this clear balm to dewify your skin, inside and out.

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Best Lip Balm

Editors' Pick Winner: Brush on Block Protective Lip Oil SPF 32

Why: Who knew lip sunscreen could be so gorgeous? Available in three different shades, this tinted lip oil moisturizes, protects and, best of all, prettifies your pout.

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Readers' Choice Winner: Bite Beauty Agave+ Intensive Lip Mask

Why: This occlusive lip treatment is about as protective and hydrating as they come. It'll rehab even the driest lips in no time!

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Best Lip Gloss

Editors' Pick Winner: Bobbi Brown Crushed Oil-Infused Gloss

Why: In a lot of ways, this is the perfect lip gloss: It's super shiny and pigmented, it's non-sticky and perhaps most importantly, it's very hydrating. Who even needs lipstick and/or balm when you've got a gloss this good?

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Readers' Choice Winner: Em Cosmetics True Gloss

Why: Each shade in this line up is so decadent and saturated (well, except for the clear gloss of course, which we also love). We're falling hard and fast for Michelle Phan's revamped brand!

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Best Lipstick

Editors' Pick Winner: Maybelline New York Super Stay Ink Crayon Lipstick, Matte Longwear Lipstick Makeup

Why: Is this lipstick magic? Somehow, it manages to stick around for hours and hours on end, without leaving lips dry. And the finish and color selection are great, too!

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Readers' Choice Winner: E.L.F. SRSLY Satin Lipstick

Why: Can you believe that this lipstick is only $3? It glides evenly onto lips with great coverage and pigmentation. Another bonus? It wears well in the long haul.

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Best Mascara

Editors' Pick Winner: It Cosmetics Lash Blowout Volumizing Mascara

Why: First of all, we love the fact that this mascara looks like a round barrel blow out brush. But beyond the packaging, it's perfect for creating long, voluminous lashes that a) look real and b) feel comfy.

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Readers' Choice Winner: Maybelline New York The Falsies Lash Lift Washable Mascara Eye Makeup

Why: You can't really go wrong with a Maybelline mascara — and this one is particularly great. It delivers excellent length and volume, and we love how fluffy the brush is.

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NOV 19, 2020 | SHARES
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