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TotalBeauty Awards 2020: Best Makeup Products

After testing countless makeup products to see how they work IRL situations, we've narrowed it down to these holy grail items. Check out the best makeup of 2020!
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Best Lip Gloss

Editors' Pick Winner: Bobbi Brown Crushed Oil-Infused Gloss

Why: In a lot of ways, this is the perfect lip gloss: It's super shiny and pigmented, it's non-sticky and perhaps most importantly, it's very hydrating. Who even needs lipstick and/or balm when you've got a gloss this good?

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Readers' Choice Winner: Em Cosmetics True Gloss

Why: Each shade in this line up is so decadent and saturated (well, except for the clear gloss of course, which we also love). We're falling hard and fast for Michelle Phan's revamped brand!

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Best Lipstick

Editors' Pick Winner: Maybelline New York Super Stay Ink Crayon Lipstick, Matte Longwear Lipstick Makeup

Why: Is this lipstick magic? Somehow, it manages to stick around for hours and hours on end, without leaving lips dry. And the finish and color selection are great, too!

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Readers' Choice Winner: E.L.F. SRSLY Satin Lipstick

Why: Can you believe that this lipstick is only $3? It glides evenly onto lips with great coverage and pigmentation. Another bonus? It wears well in the long haul.

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Best Mascara

Editors' Pick Winner: It Cosmetics Lash Blowout Volumizing Mascara

Why: First of all, we love the fact that this mascara looks like a round barrel blow out brush. But beyond the packaging, it's perfect for creating long, voluminous lashes that a) look real and b) feel comfy.

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Readers' Choice Winner: Maybelline New York The Falsies Lash Lift Washable Mascara Eye Makeup

Why: You can't really go wrong with a Maybelline mascara — and this one is particularly great. It delivers excellent length and volume, and we love how fluffy the brush is.

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Best Powder

Editors' Pick Winner: Shiseido Synchro Skin Invisible Silk Loose Powder

Why: This powder is supremely weightless and finely-milled, making it ideal for setting looks without any caking. The mess- and fuss-free packaging is another huge selling point!

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Readers' Choice Winner: Fenty Beauty Pro Filt'r Instant Retouch Setting Powder

Why: Between its buttery texture, gorgeous finish and delicious scent, it's safe to say that Rihanna has done it again. Plus, you get so much product!

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Best Primer

Editors' Pick Winner: Milk Makeup Hydro Grip Primer

Why: We're so here for the jelly primer revolution. Unlike traditional primers, this one is hydrating and the slightest bit tacky (all the better to "grip" onto your makeup!). It really does help your makeup stick around all day and it's comfy to boot.

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Readers' Choice Winner: E.L.F. Matte Putty Primer

Why: Here's another innovative primer formulation: This putty is easy to work with and seriously increases your makeup's wear time. It's also great for mattifying oily skin, thanks to ingredients like kaolin clay and white charcoal.

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NOV 19, 2020 | SHARES
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