Best Mascara
Editors' Pick Winner: It Cosmetics Lash Blowout Volumizing Mascara
Why: First of all, we love the fact that this mascara looks like a round barrel blow out brush. But beyond the packaging, it's perfect for creating long, voluminous lashes that a) look real and b) feel comfy.
Readers' Choice Winner: Maybelline New York The Falsies Lash Lift Washable Mascara Eye Makeup
Why: You can't really go wrong with a Maybelline mascara — and this one is particularly great. It delivers excellent length and volume, and we love how fluffy the brush is.
Best Powder
Editors' Pick Winner: Shiseido Synchro Skin Invisible Silk Loose Powder
Why: This powder is supremely weightless and finely-milled, making it ideal for setting looks without any caking. The mess- and fuss-free packaging is another huge selling point!
Readers' Choice Winner: Fenty Beauty Pro Filt'r Instant Retouch Setting Powder
Why: Between its buttery texture, gorgeous finish and delicious scent, it's safe to say that Rihanna has done it again. Plus, you get so much product!
Best Primer
Editors' Pick Winner: Milk Makeup Hydro Grip Primer
Why: We're so here for the jelly primer revolution. Unlike traditional primers, this one is hydrating and the slightest bit tacky (all the better to "grip" onto your makeup!). It really does help your makeup stick around all day and it's comfy to boot.
Readers' Choice Winner: E.L.F. Matte Putty Primer
Why: Here's another innovative primer formulation: This putty is easy to work with and seriously increases your makeup's wear time. It's also great for mattifying oily skin, thanks to ingredients like kaolin clay and white charcoal.
