Photo 16/16
Best Primer
Editors' Pick Winner: Milk Makeup Hydro Grip Primer
Why: We're so here for the jelly primer revolution. Unlike traditional primers, this one is hydrating and the slightest bit tacky (all the better to "grip" onto your makeup!). It really does help your makeup stick around all day and it's comfy to boot.
Readers' Choice Winner: E.L.F. Matte Putty Primer
Why: Here's another innovative primer formulation: This putty is easy to work with and seriously increases your makeup's wear time. It's also great for mattifying oily skin, thanks to ingredients like kaolin clay and white charcoal.
