The skin around our eyes doesn't take up much real estate on our face, but damn it if it doesn't cause half of our skin woes: puffy eyes and eyelids, eye bags, dark circles and fine lines. Eye cream is a good start for dealing with some of these problems, but you need a potent product in order to holistically treat the inflammation, dryness and dullness at the root of your issues.

The newest batch of chilly eye creams, gels and masks take a synergistic approach to deflating eye bags, puffy eyelids and general yuckness in the eye area. Cooling applicators and ingredients combine with anti-inflammatories like arnica, antioxidants and caffeine to kick these issues in minutes.

Here are nine innovative and cooling eye treatments to try now.

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Best for: Smoothing fine lines (and staying put)

These refreshing, gel-coated eye masks adhere much more powerfully than most paper masks, so you can go about your beauty routine without them migrating down your face. Yet these masks don't pull at skin when it's time to take them off. After just 20 minutes, you'll notice smoother-looking skin, courtesy of moisturizing, antioxidant-infused rose root and portulaca oleracea extracts.

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Best for: Massaging away bags

The fastest way to get rid of eye bags is a light massage, which helps drain the fluid that accumulates in the under-eye area. This soothing gel is equipped with a metal rollerball applicator to cool on contact and gently stimulate the inflamed skin. Spend a minute or two rubbing in the product -- it contains caffeine and antioxidant-rich cranberry, lemon balm and ginseng -- and watch puffy eyes disappear before your ... well, you get it.

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Best for: Flawless makeup prep

It's all about priming moisturizers right now, and with Korres' cooling under-eye cream, you can treat puffiness and bags under eyes while locking makeup in place. We love massaging in this probiotic-rich cream, packed with Greek yogurt and myrtle and rhodiola rosea extracts, with the cooling ceramic applicator. Apply makeup while the cream is setting to make concealer and foundation go the extra mile.

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Best for: Hot, sweaty days

We get that this eye gel's translucent aqua color -- like a Mediterranean sea, or a soaking pool at a fancy resort -- has nothing to do with how well it fights puffy eyes. But applying this nearly weightless, refreshing, mineral- and arnica-infused gel on a balmy day feels like dabbing on magical spa water, which is only enhanced by the calming blue hue.

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