There's always a good reason to spend less (especially if you're Uber-ing twice as much because of the cold), which is why we love Ulta, a more budget-friendly alternative to Sephora. The beauty megastore's selection is trend-driven without sacrificing quality and the products are always a good reflection of need-to-know finds. With that in mind, we asked the brand to share which products are flying off the (virtual) shelves right now. Here's a look at the site's standouts.
When you don't have a Kerastase budget but still want to make sure your hair is getting properly pampered, Redken is a great option. The new Mega Collection, with its focus on hydration, is perfect for winter.
If it feels like It Cosmetics is everywhere lately, there's a good reason: Its products offer the perfect combination of makeup and skin care benefits. This foundation infuses a hydrating anti-aging serum with color pigments to conceal fine lines and wrinkles as it works to treat them.
This palette is part of Urban Decay's collab with vlogger Kristen Leanne. If you like UD's customary mix of bold pigment and whimsy, you'll love this limited-edition palette, which includes 11 bright shades.
