GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

Ultra Violet is the 2018 Pantone Color of the Year; Let's Celebrate With Beauty Products

It's about to rain purple
Photo 1/20
What color would you choose to define the upcoming year? Well, Pantone has named Ultra Violet their 2018 color of the year, and it's honestly kind of perfect. After all, it's a shade that "communicates originality, ingenuity and visionary thinking," as Pantone Color Institute executive director Leatrice Eiseman explained in a statement.

"It's also the most complex of all colors ... because it takes two shades that are seemingly diametrically opposed -- blue and red -- and brings them together to create something new," she mused. "It's truly a reflection of what's needed in our world today," added Pantone Color Institute vice president Laurie Pressman.

At any rate, we could all use a little Ultra Violet-fueled originality and ingenuity in our lives, no? So, read on to get a head start on 2018 with some beauty products inspired by the new Pantone color of the year.

BY ROSIE NARASAKI | DEC 8, 2017 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.