"[This is] one of the best mascaras I've ever used. I have previously always used drugstore brands like L'Oreal, Revlon or Maybelline, thinking that all brands do the same thing [and I] might as well pay less ... that my lashes look great, but it will always be impossible to achieve the false-lash look without the false lashes. Boy, was I wrong. This mascara really lengthens and defines my lashes [and] I didn't need to take out my eyelash curler and hair dryer. Worth the extra money." --magictheatre

"The pigmentation of the formula is OUT OF THIS WORLD! The color is, as advertised, the blackest of the blacks! The best part of this mascara, besides the incredible pigmentation, is the way it lengthens and curls. I used one coat and had beautifully lengthened and curled lashes." --meagan.h.beautyfanatic

"It does an excellent job gliding on and doesn't create any clumps or uneven coats! [It] lasts all day long, without any shedding or flaking on the face. I've really enjoyed using this mascara, and can honestly say it is worth the price because it lengthens, defines lashes, looks natural and is easy to apply!" --GlitzGlamBudget

"After using it only once, it had instantly become my new favorite mascara! The rich, black color glides easily onto my lashes, extending, lifting, curling and thickening all at the same time. This mascara lifted my lashes so well, I didn't even need an eyelash curler. Hey, one less thing to buy is always a good thing, right?! It goes on nice and smooth and lasts all day. What more could you ask for?" --leighleigh

"I've switched to this mascara for almost a week now and I love it. The first thing I noticed was the slick packaging. Although I like the look and feel, what counts is what's on the inside! [The formula] is a true black, rich and luscious. This mascara adds thickness and length without clumping, flakes or smudging. My new favorite!" --BrooklynBeka