Fenty Beauty's foundations changed the game with its ultra-inclusive 40-shade line — so it's no surprise that it flew off the shelves near-immediately. It also helps that the breathable, soft matte formula is amazing in its own right.
With a powerful cocktail of firming peptides and hydrating agents like glycerin, this serum works overtime to help reduce the appearance of fine lines. No wonder it racked up a 17,000-person waitlist, eh?
We're kind of obsessed with pimple patches and we've been particularly impressed by this popular invisible variety. While not quite "invisible," they are very incognito and still shrink zits like the heroes they are. At one point, these suckers had a waitlist of 3,000 — which we'd gladly join.
When it first came out, you'd be hard-pressed to get your hands on this mega-popular primer. Its popularity is many-faceted, stemming from everything from the unique, protective formula and its skin-smoothing effects to the covet-worthy Japanese-inspired packaging.
Want a natural skin brightener? Licorice root might just be the potent botanical you're looking for. Charlotte Cho namechecks the ingredient as a K-beauty superstar on the rise — and it happens to be a prominent factor in this popular toner, which once had a 2,000-person waitlist.
